Survey2Persona: A tool for analysis of survey data
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Survey2Persona ...

  • is a tool for analysis of survey data
  • requires no knowledge of statistics from the user – all point-and-click interfaces
  • transforms survey data into ‘personas’ for actionable insights
Survey2Persona ...
  • is a tool for analysis of survey data
  • requires no knowledge of statistics from the user – all point-and-click interfaces
  • transforms survey data into ‘personas’ for actionable insights

Personas

Research show people remember …
  • picture, name, quotes
  • this is what makes the survey data memorable
  • keeping the customer “front and center”
Personas
Research show people remember …
  • picture, name, quotes
  • this is what makes the survey data memorable
  • keeping the customer “front and center”

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