In the age of data-driven decision-making, understanding your audience is more critical than ever. That’s where Survey2Persona comes into play. Our innovative platform has been helping businesses and organizations extract valuable insights from survey data. We also introduced LLMs into the system to generate even better personas, but we didn’t stop there. We’ve recently introduced a feature called PersonaChat, which takes persona creation to a whole new level.
Understanding the power of personas
Personas are fictional representations of your target audience. They allow you to humanize data, making it easier to empathize with and understand your users. Personas provide a face and a personality to your data, enabling you to tailor your strategies, products, and services to meet the specific needs and preferences of different segments of your audience.
Introducing PersonaChat: A Game-Changer for Persona Interaction
With PersonaChat, we’ve merged the power of persona creation with the capabilities of LLMs, allowing you to have dynamic, two-way conversations with your personas. It’s like having a focus group at your fingertips, ready to provide insights and feedback whenever you need it.
Here’s how PersonaChat works:
1. Create Your Persona: Start by using Survey2Persona to transform your survey data into rich, multidimensional personas.
2. Engage in Conversations: Once you’ve created your personas, you can now chat with them in real-time. Ask questions, seek feedback, and gain a deeper understanding of your target audience.
3. Iterate and Improve: Use the insights gained from the generated persona profile and the insights from PersonaChat to refine your strategies, products, or services.
At Survey2Persona, we’re committed to helping you unlock the full potential of your survey data. With PersonaChat, you can now take your understanding of your audience to new heights, turning static personas into dynamic conversational partners.
Are you ready to transform your survey data into meaningful interactions? Try out PersonaChat today and experience the future of persona-driven decision-making.
Jung, S.G., Salminen, J. and Jansen, B. J. (2022) Survey2Persona: Rendering Survey Responses as Personas. UMAP ’22 Adjunct: Adjunct Proceedings of the 30th ACM Conference on User Modeling, Adaptation and Personalization, 4-7 July, Barcelona (Spain), p. 67–73.
Jansen, B. J., Jung, S.G., and Salminen, J. (2023) Employing Large Language Models in Survey Research. Natural Language Processing Journal. 4, 100020.
