Many organizations have large amounts of survey data from surveys conducted directly or ‘survey-like’ data such as from customer relation management (CRM) systems, chat logs, call...
Continue reading...Survey2Persona: Rendering Survey Responses as Personas
Data-driven persona generation can benefit from stakeholder inputs while offloading the complexities of high-dimensional datasets. To this end, we present Survey2Persona (S2P), an interactive web interface...
Continue reading...Types of survey data can impact the type of personas that you can create
Different kinds of survey questions yield data in different forms. These different forms of survey data can impact the type of analysis that you can do...
Continue reading...Using Surveys as a Data Collection Method for Creating Personas
Personas are a vital tool for any organization aiming for enhanced customer understanding. Personas afford an empathetic understanding of a customer segment, allowing for more precise...
Continue reading...How AI is Driving Innovation to Produce an Enhanced Educational Experience
How AI is Driving Innovation to Produce an Enhanced Educational Experience Qatar Computing Research Institute is leveraging artificial intelligence and machine learning for progressive education at...
Continue reading...Surveys as a complementary method to other data collection methods
Surveys as a complementary method to other data collection methods Every research methodology for data collection has both strengths and limitations, and this is certainlytrue for...
Continue reading...Think-Aloud Surveys – A Method for Eliciting Enhanced Insights During User Studies
Think-Aloud Surveys – A Method for Eliciting Enhanced Insights During User Studies In a user experiment, we tried out a novel data collection approach consisting of...
Continue reading...E-Survey Methodology
E-Survey methodology: A review, issues, and implications With network access nearly ubiquitous in much of the world, alternative means of data collection are being made available...
Continue reading...Hello world, from Survey2Persona!
Hello! We are Team Quecst. We are specialized on customer segmentation and personas. Our research on data-driven personas spans over more than five years and includes...
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