Data-driven persona generation can benefit from stakeholder inputs while offloading the complexities of high-dimensional datasets.
To this end, we present Survey2Persona (S2P), an interactive web interface for real-time persona generation from survey data. The users of the web interface—the designers—can upload survey data and have the interface automatically generate personas.
Researchers and practitioners can use S2P to explore different respondent types in their survey datasets in a privacy-preserving manner, which is akin to making the analytical journey more productive, enjoyable, and human-centered.
We make the system publicly available and provide argumentation about its novelty and value for user
modeling and human-computer interaction communities. Visit, Survey2Persona, to see the system.
Jung, S.G., Salminen, J. and Jansen, B. J. (2022) Survey2Persona: Rendering Survey Responses as Personas. UMAP ’22 Adjunct: Adjunct Proceedings of the 30th ACM Conference on User Modeling, Adaptation and Personalization, 4-7 July, Barcelona (Spain), p. 67–73.
