Personas are a vital tool for any organization aiming for enhanced customer understanding. Personas afford an empathetic understanding of a customer segment, allowing for more precise...
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Surveys as a complementary method to other data collection methods Every research methodology for data collection has both strengths and limitations, and this is certainlytrue for...
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Think-Aloud Surveys – A Method for Eliciting Enhanced Insights During User Studies In a user experiment, we tried out a novel data collection approach consisting of...
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E-Survey methodology: A review, issues, and implications With network access nearly ubiquitous in much of the world, alternative means of data collection are being made available...
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Many organizations have large amounts of survey data from surveys conducted directly or ‘survey-like’ data such as from customer relation management (CRM) systems, chat logs, call...
Continue reading...Hello world, from Survey2Persona!
Hello! We are Team Quecst. We are specialized on customer segmentation and personas. Our research on data-driven personas spans over more than five years and includes...
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